Stunning Store Setup
A great display window can be the determining factor whether or not a window shopper enters your store and becomes a new paying customer, or keeps on trucking. Eye catching window displays account for a significant percentage of small retail business sales. With a little time and attention spent on your window display you can significantly increase the amount of business your store sees. Color, organization, and placement are the three key variables this article will discuss to help your window displays be all they can be. Color plays an important role in the success of your display. People are attracted to colors. Studies have shown that different colors on dining area walls can affect the pace at which people eat. Hair and eye color can attract one person to another, and likewise, the colors in your display window will attract customers to stop and view the products within. Bright colors are guaranteed to catch the eye; however the effect can be magnified using complimentary color pairs. A color wheel is a valuable tool in creating color energy in your displays. You can purchase one at any arts supply store, or search online for a downloadable version. Knowing which products you are going to display will help you determine a desirable color scheme. Select table clothes, ribbons, paper, and other accessories that match your color scheme and you will be amazed at how your products stand out. Now that you have grabbed your customers attention, help them focus their eyes on the different products. Organization of your products within the display helps keeps customers interested once you have their attention. Statistics have shown shoppers are less likely to enter shops in which the store displays appear disorganized, or cluttered. Customers do not want to dig through, step over, or move things in your store just to reach something that has piqued their interest. Remember your display represents the entire store. Careful review of your inventory can help you determine which items will be on display. Too many products may overwhelm the customer, and shatter the effect. Odd numbers are most pleasing to the eye. Cluster products in groups of 3 or 5. This brings us to our last important factor to consider when creating your store display. Vary the size and shape of products to keep the eye interested, remembering to place smaller products in front of taller, or larger items. The goal is to draw the viewer to the next item, not the next window. Vary the height and depth of your products. This can be easily achieved using tables, shelves, or hangers to help give your display layers or levels of interest. With a little more attention to color, organization, and placement of products you are guaranteed to create a stunning store display, and that is sure to turn window shoppers into shoppers. |
